I Built an AI Operating System. Here's What Actually Happened. by elton rivas

I run Transformation & Enterprise Business Operations + DTC for MRCA — we have a complex operation - 6 manufacturing and various DTC brands across multiple states. Multiple entities, various teams and experiences, numerous email inboxes and thousands of tasks in Asana. Various compliance items in all the various jurisdictions. Financial planning for businesses at completely different stages of growth. It’s a lot and it’s a great team of folks. Especially enjoying working with our GMs and Ops leaders this year so far on our new performance framework.

That said - the cognitive load of holding all of that started to fracture... more than once.

Read More

Let's Talk Trust… by elton rivas

Trust can be easy to build, easy to break, and hard as h*ll to rebuild as that cycle goes on. It builds momentum or it kills progress. Trust is up to you to prioritize. In today’s world of AI-enabled businesses, Trust is an Operating Condition Requirement, not an emotional word that makes us feel good about our team or teammates.

Read More

Decision Rights Lay the Foundation for Ownership Cultures by elton rivas

Ownership doesn’t scale on intent alone. It scales when decision rights are deliberately designed, reinforced, and protected.

When decision rights are clear, leaders, managers, and teams move forward with efficiency and confidence. When they aren’t, we’re left amidst the turmoil of lack of ownership and leaders becoming bottlenecks without ever intending to…

Read More

Clarity Without Ownership Is Chaos by elton rivas

Clarity + Ownership = Pressure-Tested Execution.

Let’s dig in… from the last post, clarity is the start. In this post, I posit why ownership is the requisite.

In organizations where ownership is vague or unconfirmed, early signs appear quickly. Signs such as hesitation, waiting, unnecessary escalation, avoidance, and constantly shifting paths. Left unaddressed, those early indicators almost always turn into full ownership failure and inefficient execution — especially once pressure increases across organizations.

Read More

AI's Impact on Language: Gmail replied for me... and from you. by elton rivas

I've been heads down for a while working on scaling a tangible goods venture and settling in to Seattle with my wife. The outdoors here are amazing and so far the community has been very welcoming on all fronts. All this said, there's something on my mind this afternoon as I continue to reach out to hundreds of folks through LinkedIn and via email... the impact that AI will have on language and how we, as humans, communicate. So, I thought I'd put some quick words in digital form in sort of a stream of conscious way as it's been a while since my last post.

Read More

The Myth of Discipline vs the Reality of Motivation for Startups by elton rivas

As humans, it is in our nature to search for things that we believe in. That's what calls us to organized belief systems like being a sports fan, joining a running group, or even religion. We yearn for the answer to constant questions of worth, value and hope and many times those questions and trying to provide answers to them are what calls a founder into creating a new startup. This comes from motivation and not discipline. In fact, the very definition of discipline is something that we are misguided by...

Read More